Cityscape Dubai Website July 2006
DESIGNyoung FZ LLC
We are an International Design Company that helps you make money.
We believe that :
We specialise in designing profitable people places
Our system has been built up during 25 years of international expertise.
INTERROGATE, INNOVATE, CREATE, add VALUE
(in association with Saunders Global)
Gulf Interiors – August 2006
Help Making Profitable People Places
PEOPLE spend more time and more money in places they enjoy, and return more frequently. DESIGNyoung specialise in creating profitable people places. “Whether it’s a shopping centre, hotel lobby, retail shop or restaurant, the consumer triggers in achieving this are all very similar,” says Mark Young, Managing Director. “Our success in creating these ppp’s and thereby adding value to projects, comes from our ability to interrogate, innovate, and create in tune with our client’s requirements.”
Based in the new Dubai Health Care City free-zone, DESIGNyoung in Dubai will concentrate on hospitality, corporate offices, and commercial residential projects…
The fast-growing Dubai office is looking for new talent, and welcomes approaches from innovative designers who enjoy a wide range of design challenges, without being restricted by a ‘house style’.
Gulf Interiors Volume 14, Issue 54
(in association with Saunders Global)
Commercial Interior Design – September 2006
CID Interview with Charlotte Butterfield
LOCAL but GLOBAL
Mark Young talks to CID about Profitable People Places, and how Dubai measures up in the style stakes:
CID: What is your background in interior design ?
I first did a Foundation Course in art and design at Brighton Art College, which had a fantastic mix of architecture, 3D design, interior, furniture and product design. My father is a civil engineer, my uncle is a theatre set designer, so I knew I wanted to learn a combination of the two.
CID: And after graduation ?
Straight after university I went to work in Hong Kong for Prescott Stutely Design Group, which was essentially an architect’s practice. I wanted to be involved in 3D aspects of design and it was a great grounding for me – my first major project was the redevelopment of the old Hong Kong Club followed by the Hong Kong Jockey Club and the Hong Kong Country Club.
CID: You then focused on retail design, why was that ?
I returned to the UK in 1984 as it was an incredibly exciting time in retail design and Paul Saunders enticed me back to work for his father’s interior design firm, Saunders Design. It also had a very strong graphics department and had carved itself an impressive reputation; we went from 24 people to 96 in three years. The retail market started to take a massive dive at the end of the 80’s and so I moved to David Hicks International to take on the role vacated by Khuan Chew who moved to set up KCA – it’s amazing how interconnected the design community is, everyone knows eachother and we’ve all moved about between all the key companies and therefore crossed paths a lot.
CID: What kind of projects were you involved in with David Hicks and how did your time there influence you ?
My favourite project was Kensington Palace Gardens – 3A Palace Green, which is one of the most prestigious addresses in London. At that time it was certainly the highest-end residential development you could get. In 1991, a three bed apartment was being marketed at a staggering 13.5 million pounds (Dhs94,500,000). There was a very strong house style at David Hicks, with a focus on quality and symmetry. You can’t help but fall back on that kind of grounding in your subsequent projects.
CID: So what brought you to Dubai ?
I came to Dubai in 1991 because the market in UK had dropped considerably. I joined Swedish Design as design manager with Lars Waldenstrom (founder of LW Design Group) and I was responsible for the Dubai Creek Golf Club, Hilton Beach Club and even a hilltop villa in Tanzania which was 6,800 ft over the Serengeti. I also worked on a lot of palaces for the Maktoum Family, and had an integral role on the iconic Emirates Towers Hotel project. I then joined Wrenn Associates, which is now WA International, in 1997 and I was with them for eight and a half years, concentrating mainly on hospitality projects; Al Maha Desert Resort was a great watershed in hotel design for the region. We also did hotel projects for Accor, Hilton, Marriott, Meridien, Radisson & Sheraton. I then left WA in 2005 to set up DESIGNyoung.
CID: What is designing in Dubai like ?
From being 4-5 years behind the trends emerging in New York and London, Dubai is now only 1-2 years behind, taking over from Kuwait and Bahrain as the leader in the region, which is essentially down to the driving force of HH Sheikh Mohammed. The success of expos like Cityscape prove that the world’s best designers and architects are actively doing projects here which is great for the region; Lord Norman Foster, Zaha Hadid etc. The formation of APID is an excellent advance for the industry as well.
CID: How would you describe your designs ?
I don’t believe it’s good to have a house style. The end design should be the result of solving a unique set of problems every time. We use design as our tool to solve these issues. Every business is different, so each design needs to be too. That’s how we set ourselves apart from our competitors. We believe in ‘Profitable People Places’ i.e. people spend more time in places they enjoy, they spend more money in places they enjoy, and people return more frequently to places they enjoy, plus they recommend it to others.
CID: Why should clients choose DESIGNyoung ?
We really understand the client’s need for commercial return on their outlay. Commercial interior design is not just a case of creating beautiful places, it’s about increasing our client’s revenue and building their brand.
CID: What are your views on the current state of the interior design industry ?
I did a speech at the Index Expo a couple of years ago called ‘The Cushion Scatterers are dead. Long live the Cushion Scatterers,’ which caused a bit of an outcry, but I didn’t mean to be derogatory, my point was that interior design has grown up and it’s not just about choosing nice curtains anymore. That’s not to say that finishing touches to a project aren’t important, they’re imperative to a project’s success and what makes interior design the challenging business it is today. But that’s the point, it is a serious business, and we must use our interior design skills to benefit our client’s business success.
CID: What have been your favourite projects ?
The Hong Kong Club is a very memorable project for me, as well as Kensington Palace Gardens, which really opened my eyes to the bespoke market and top quality materials. Likewise, I enjoyed the level of detailing in the royal palaces, and the co-ordination of everything coming together. In Dubai, I would have to say the Dubai Creek Golf Club. Every time I go over Garhoud Bridge I still think about it. I firmly believe that you leave a little bit of yourself in each project.
CID: What would you have wanted to work on if you could have done ?
Just before I left the firm in Hong Kong I had the opportunity to work on the Hong Kong Bank building designed by Norman Foster. I was asked to join the client advisory team and sometimes I still kick myself that I didn’t take that opportunity to work on his project.
I also wish that I’d seen Emirates Towers through to it’s final completion. Hypothetically, I wish I could work on the interiors of a Frank Gehry building, that would be a challenge. CID
Commercial Interior Design magazine – September 2006
Property Weekly – August 2007
Work starts on the Lime Tree Valley project
CHI Development Group has become the first to break ground at the Jumeirah Golf Estates with work starting on the Lime Tree Valley. The Mediterranean-style development is due for completion at the end of 2008 and early 2009.
Set within the ‘Earth’ golf course designed by Greg Norman, Lime Tree Valley comprises 121 villas with southern Spanish-style interiors by DESIGNyoung.
The architecture, reflective of a Mediterranean village, is by Godwin Austen Johnson. Available in eight formats, the four- to six-bedroom villas range from 4,200 to 6,995 sq.ft. on plots of 8,000 to 15,200 sq.ft. The open plan living space overlooks the garden that can be landscaped to each individual’s requirements.
Says Roger Wakeham, Director of Development for CHI Development Group, “the considerable sales success following last years launch only emphasises the desire to live in this new Mediterranean-style community surrounded by some of the most picturesque golf courses in the world”.
CHI has attained 70% sales of the available units and now plans to release limited villas in stages beginning with the completion of the show homes in early 2008.
Property Week Dubai August 2007
Novotel DWTC Refurbishment, Dubai
412-key Guestroom/Corridor/Lift Lobby Refurbishment in 2 phases, now completed late 2014 & early 2015, please see Hospitality Section of Our Work
Hilton Garden Inn Hotel Al Mina, Dubai
182-key Hotel due for completion early 2015
Hilton Garden Inn Hotel Al Muraqabat, Dubai
183-key Hotel due for completion early 2015
Tecom One Hotel, Dubai
235-key Hotel due for completion mid 2016
AHAH Tower, Al Khobar, KSA
(details to be added shortly)
Daman Towers, Dubai
VIP Office Interiors, (details to be added shortly)
Beban Hotel Makkah, KSA
1200-key, mid-market Hotel Property (details to be added shortly)